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🗿 Google Fumbles AI Super Bowl Ad

It’s only Friday and Google already fumbled their AI-generated Super Bowl ad.

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GM. It’s only Friday and Google already fumbled their AI-generated Super Bowl ad. Another tech story that confirms talented creatives are more essential than ever.

Without Further Ado. ☕ *knuckle cracks* ☕ Let’s get into it.

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The Google Gouda Super Bowl Debacle

What happened: Google’s Gemini confidently claimed in a high-profile Super Bowl Ad that Gouda accounts for 50-60% of the world’s cheese consumption. Welp, turns out that wasn’t true.

Google scrambled to fix the ad, even consulting the cheesemonger featured in it before re-editing the spot and uploading a revised version.

Even at the highest levels of advertising (from the tech giants themselves), AI lacks the nuance, judgment, and cultural awareness that creatives bring to the table. Just proves the point we constantly make at Supernova. AI tools are only as good as its data.

Creativity isn’t designed to be reduced to flawless one-hit content generators. Creativity is like good food. You cannot automate good food. You can automate some parts, but you can’t automate the whole process and expect 5-star quality.

Automation should amplify efficiency, but it cannot replace strategy. It can process data, but it can’t interpret culture. And it can generate words, but it can’t tell stories that actually connect with people.

The advertising industry has seen this pattern before.

Every time a new technology comes along — whether it’s Photoshop, social media, and now AI — there’s a rush to automate creativity. And every time, we learn the same lesson: technology doesn’t eliminate creative jobs; it makes the best creatives even more valuable.

The demand for great writers, strategists, and tastemakers is higher than ever. Brands can’t afford to leave their messaging to algorithms alone. And the lazy ones are getting even lazier.

The future isn’t AI or humans. It’s AI and humans. The brands that get this right — who treat AI as a tool, not a replacement — will be the ones that stand out.

Because in a world flooded with AI-generated content, real creativity is the ultimate competitive advantage.

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