🗿 Sony launches its public blockchain

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GM. Per the CT beef, running a poll on who you think will be most successful in 10 years. Berachain, Monad, or Story. Anyway, Sony launched a blockchain. I have some strong opinions.

Without Further Ado. ☕ *knuckle cracks* ☕ Let’s get into it.

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Sony Launches Its Public Blockchain “Soneium”

It’s an open network that anyone can participate in. The idea: leverage Sony’s music, gaming, and entertainment platform to provide real use cases for blockchain tech.

There’s a specific focus on creator-fan relationships and the hope is that these solutions can make it easy for billions of people to use blockchain in their daily lives across countries, regions, and industries.

Broader thoughts: Good idea. Good for the industry. The marketing is really bad.

Their tagline “Go Mainstream” (gm) and overuse of the term “web3” feels a little outdated. The site is written in horrible Englsh. Not sure how Sony couldn’t hire a native english copywriter???

Sony’s awful branding aside, this is more than a trend. We saw Story Protocol raise its $80M Series B this week all around IP, and it’s clear that every major IP holder in the world will have some version of its own blockchain in the coming years.

And it makes sense. Open ecosystems are the future. It opens up more possibilities for community engagement and for publicly traded companies who are already beholden to external stakeholders, they now have an opportunity to build brand value alongside their most loyal customers.

Two thought starters for IP-holders that would do really well with a blockchain: Epic Games and Disney.

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